Competitive landscape
Your positioning in one sentence
For [specific customer], we are the only [what you are] that [specific outcome], unlike [alternatives].
"We use quantum computing" is not a position. It is a technology. Customers do not buy technology, they buy outcomes.
Every word is specific. The customer is named by role and industry. The category is specific (not "software"). The outcome is measurable. The alternatives are named.
A real company's positioning sentence, taken apart word by word.
Quoted from the VentureQu platform